Etsy Photo Aspect Ratio, Shopify Product Image Size & Amazon Image Requirements

1. Etsy Photo Size & Aspect Ratio (Why 3:4 Beats 4:3 on Mobile)

Historically, Etsy documentation mentioned a 4:3 landscape ratio for desktop thumbnails. Today, however, the vast majority of Etsy orders start inside the Etsy mobile app, where search results render in a vertical two-column masonry feed.

• Best Etsy photo aspect ratio for mobile search: 3:4 portrait (2000 × 2667 pixels) or 1:1 square (2000 × 2000 pixels). A 3:4 cover image takes up 33% to 40% more vertical screen height in mobile search than a square or landscape thumbnail.
• Etsy listing photo size in pixels: Always set the shortest edge to at least 2000 px so Etsy's pinch-to-zoom remains sharp without pixelation.
• Etsy file size & color profile: Keep each JPEG under 500 KB – 1 MB in standard sRGB so Etsy's uploader does not crush your image contrast.

2. Shopify Image Size: Product Photos vs. Collection Grids

On Shopify, consistency matters even more than raw resolution. If you mix 4:3, 3:4, and 1:1 photos inside a Shopify collection, product titles and price tags jump up and down across every row unless your theme forces an automatic center crop.

• Best Shopify product image size: 2048 × 2048 pixels (1:1 square) is the gold standard for Shopify themes, enabling crisp 2x lightbox zoom on desktop and Retina screens.
• Tall fashion & apparel storefronts: If your Shopify theme is configured for vertical cards, standardize every product photo to 3:4 (e.g. 1800 × 2400 pixels).
• Website product photo file weight: Limit Shopify product JPEGs to 300 KB – 600 KB for fast Core Web Vitals and instant variant switching.

3. Amazon Product Image Requirements (Main vs. Secondary Images)

Amazon Seller Central enforces strict automated checks on your MAIN listing photo:

• Amazon product photo size: Minimum 1000 px on the longest side to unlock hover-zoom, with 2000 × 2000 pixels (1:1 square) recommended for crisp zoom on high-DPI displays.
• 85% frame fill & pure white background: The product must occupy at least 85% of the square frame on a pure white background (RGB 255, 255, 255), with no text, badges, or watermarks on the main image.
• Color profile & format: Standard sRGB JPEG (.jpg) under 10 MB (ideally under 1 MB for rapid Seller Central processing).

How to Export Etsy, Shopify, and Amazon Sizes in One Run on Mac

When you shoot a new product on a tabletop set, you don't need to choose between Etsy's tall mobile feed and Amazon/Shopify's square catalog grid. In SizeFold, set up your three configurations once:

1. Config 1 — Etsy Mobile Cover (3:4): Short edge 2000 px (outputs 2000 × 2667 px), Max size 600 KB, routed to Output/Etsy/.
2. Config 2 — Shopify & Amazon Square (1:1): Width/Height 2048 × 2048 px, Max size 700 KB, routed to Output/Shopify-Amazon/.
3. Config 3 — Social & Reels (9:16): Long edge 1920 px (outputs 1080 × 1920 px), Max size 500 KB, routed to Output/Social/.

Click your product's subject center once in the preview, enter the SKU model name, and click Run. All three marketplace deliverables are written simultaneously, and your original camera files archive cleanly to Originals/.